yellowpop x Diet Prada

For the first exclusive collab of the year, we are partnering with the fashion & culture commentators Diet Prada.

Consisting of 6 designs, our exclusive neon collection includes pop-driven phrases from the fashion vernacular such as ‘Prada or Nada’, ‘J’Adore, and ‘Bellissima’.

We've commissioned 5 creatives in 5 key cities (Paris, London, Milan, Tokyo & NYC) that hold notable meaning for Diet Prada, to photograph this limited edition collection through each one's unique lens.

Each design is available in limited edition.

Early access is now closed. Please check your email and spam to see if you've received a link to access the pre sale.

The collection officially launches on February 16th at 9am LA / 12pm NYC / 5pm London.